May 14, 2018
To kick off a series marking the release of our latest Social Flagship Report, today we look at how social media usage changes across generations. The most striking trend is that while older age groups see it as a place to check in with friends, it’s more of a content hub for younger generations. Gen Z are unique in viewing social more as a place to find entertaining content rather than updates from friends. Entertainment may be less important for older generations, but they’re still looking to it for content of a different kind, with news updates just as important to them as those from friends.